Threads sends 10mn visitors to unaffiliated work app: Report

Meta’s launch of Twitter rival Threads(.net) has seen traffic to a Slack competitor, also named Threads(.com), exploded by 12,148 per cent, from 88,011 monthly visits to over 10 million in two weeks, a new report said on Thursday. According to the small business advice company Venture Smarter, Threads, the work app, has grown more than 10x in global site rankings, moving closer to the top 5,000. Sharing a name with the latest social network has caused Threads(.com) to skyrocket in global website ranking from 5,45,741st to 5,813th in just two weeks. The US site rankings also saw a similar uplift from 2,08,486th place to 8,331st. Analysis of its Google Play profile revealed that the downloads to the work app shot up from over 1,00,000 to over one million in a single month.