Meta-owned WhatsApp is reportedly working on a new ‘favourite contacts filter’ feature, allowing users to prioritise their conversations and offer greater control and efficiency in the messaging experience.

The new feature spotted by WABetaInfo mentioned that it will appear with a dedicated chat filter in a future update of WhatsApp Web.

According to the report, the new feature will allow users to choose their favourite contacts and let them manually add the ones they care about most, and easily access them through a dedicated filter.

“By allowing users to mark specific contacts as favourites, WhatsApp enables them to prioritise key conversations, ensuring quick and easy access to those they frequently interact with,” the report said.