Instant messaging app Telegram on Friday launched new business features such as greeting messages, quick replies, and others to streamline communication between companies and their customers.
The new features are currently available for free to all Premium users, offering businesses unparalleled access to cutting-edge communication tools, the company said. “Users can now convert their personal Telegram accounts into business accounts. As a result, they will be able to add their location and opening hours, organise chats with colour labels, use automatic greeting/away messages and shortcuts for quick replies,” Pavel Durov, CEO and Founder of Telegram, said in a statement.
With greeting messages, businesses can craft a message that is automatically sent to the users initiating contact for the first time.