Chennai: Vivo has announced its entry into the premium smartphone segment in India.
The company said it plans to expand its product portfolio with the camera-centric X-series in India that aims to provide a premium photography experience with a balance of technology and user-centric design.
“The soon-to-be-launched X-series is a realisation of Vivo’s commitment to premium design elements and innovation. Under the X-series, Vivo shall launch a series of premium smartphones – X50 and X50 Pro, which will feature professional-grade camera technologies that will offer a delightful mobile photography experience,” said a press release.
Nipun Marya, director – brand strategy, Vivo India, said, “with a growing appetite for premium smartphones, consumers are looking for a premium device that elevates their smartphone experience.”