Chennai: A research report has claimed that aound 81 per cent of the respondents across eight districts in Tamilnadu were willing to shift to alternate brands as long as they get a price arbitrage.
The research report on the changing consumption behaviours and patterns in rural Tamilnadu owing to Covid-19 was released by rural assisted e-commerce platform Boonbox in partnership with Economix Consulting Group (ECG).
The report said that the pandemic has caused consumers to put price and immediate availability before the brand. Personal care is one segment where consumers continue to display brand loyalty even in these testing times.
As per the report, top four districts that emerged highly brand agnostic are: Pudukottai (87%), Thanjavur (86%), Virudhunagar and Tirunelveli (85%).
‘The pandemic has completely transformed the way we live today. Individuals world over have reconfigured their consumption patterns in the past six months. However, what interests us the most is how rural India has responded to this enormous change. Our study with ECG denotes exactly that. Women have always been our target audience in the rural markets, and this report completely takes into account their opinions on the consumption patterns,’ Ramachandran Ramanathan, CEO & founder of Boonbox, said.