Rashmika’s new role

Rashmika Mandanna comes on board as an investor, brand ambassador, and advocate for Plum – India’s leading, 100% vegan, cruelty-free & toxin-free beauty & personal care brand.

Excited about this new partnership, Rashmika Mandanna added, Plum has been one of my favorite brands – it does what it says. I am excited to represent and also come on board as an investor, supporting a brand that is passionate about adding real goodness to the world we live in!

Plum has witnessed stupendous growth over the last few years and I am confident that the brand will become the ‘go-to’ vegan brand in time to come.

Plum creates no-nonsense products which our skincare really needs right now – with our fast-paced lives and exposure to sun and pollution.

I’ve been using Plum’s products myself and I absolutely love them. I am really excited to bring some skincare love and goodness to everyone’s homes!