Insta tests new feature for disappearing content


Meta-owned photo-sharing platform Instagram is experimenting with another new feature, Notes, that would allow users to post disappearing content.

The feature, being tested with a limited set of users, for the time being, allows users to post quick notes, like announcements, to their “Close Friends” circle or to followers who also follow them, reports TechCrunch.

Unlike Twitter’s new Notes feature, which allows writers to post long-form content, Instagram’s version is more like sticky notes that disappear in 24 hours.

The feature was first spotted by marketer Ahmed Ghanem, who published screenshots on Twitter that suggests Instagram Notes will appear on the app’s direct messaging screen in a new row above the messages themselves.

According to screenshots, users will not get a notification about Notes but will be able to see them for 24 hours in the app, as well as reply to Notes via messages.

The feature could help to highlight important messages from friends that they do not want to be lost in the inbox and could offer more visibility than posting to Stories.