X (formerly Twitter) is reportedly planning to split its premium paid subscription service into three membership tiers to earn more money and become profitable by 2024.
According to reports, X would split the current $8 Premium subscription into three different plans: Basic, Standard, and Plus, at various price points.
According to a Bloomberg report, citing sources, it remains unclear if a free X version will continue to exist.
The entry-level Basic plan will not reduce the number of ads that users see on the platform.
The Standard tier will show half as many ads and the top Plus premium offering will remove ads entirely and may cost more than $8 per month.
During a briefing by X CEO Linda Yaccarino to X debt holders, she reportedly told them that the company’s advertising, data licensing, and subscription revenue is growing quarter over quarter “in the high single digits”.
X or its owner Elon Musk were yet to react to reports.