Amidst a surge in milk prices by private producers across Tamil Nadu, the State-run Aavin milk products will not see any price increase, confirmed Minister for Milk and Dairy Development RS Rajakannappan on Friday. Addressing the media in Erode, the minister reiterated that the government has no immediate plans to hike prices, focusing instead on boosting the sales of Aavin products.āOur focus is only on increasing sales of Aavin products,ā said Rajakannappan in response to queries regarding the price hike implemented by private firms. He also highlighted the governmentās recent measures to curb the illegal sale of Aavin milk, ensuring that an individual consumer can purchase only up to four litres, effectively preventing unauthorized resale.
The minister emphasized the public’s preference for Aavin products, citing their consistent quality and competitive pricing as key factors. āDeepavali sales of Aavin sweets exceeded our target, surpassing Rs 20 crore,ā Rajakannappan noted, adding that the demand for Aavin ghee remains robust due to its lower priceāsold for Rs 12 less than comparable products from private companies. Plans are under consideration to supply Aavin ghee once again to the renowned Tirumala Tirupati Devasthanams (TTD).
Assuring that there is no milk shortage in the State, Rajakannappan revealed that Aavin has been procuring 37 lakh litres of milk daily from cooperative societies. The minister disclosed that the government aims to increase this figure to 54 lakh litres per day to meet growing demand. He also mentioned the Stateās efforts to support milk producers, including an incentive of Rs 3 per litre, with Rs 143 crore allocated for this purpose.
The announcement serves as a reassurance to consumers amid rising costs in the private sector and reinforces the government’s commitment to maintaining affordability and quality through its public dairy brand.