Chennai : Mobile Premier League (MPL), a mobile esports and skill gaming platforms, has announced a 360-degree campaign ahead of the start of the Great Indian Gaming League (GIGL).
This is the countryās largest multi-sport online mobile gaming tournament with a total value of Rs 2000 crore.
As part of this campaign, MPL will release a series of films on mediums like TV and digital along with print ads, across different cities in the country, a press note said.
It added the films feature a human brain as the protagonist, with the central idea that anyone with a brain or āAkalā (intellect) can create a fantasy team on MPL and win big with their knowledge of cricket.