The success meet of Hip Hop Tamizha Aadhi’s Meesaya Murukku 2 was held on Tuesday, with the event also marking the launch of ‘Gaana Gang’, an initiative aimed at identifying, promoting and creating a platform for gaana artistes.
The event was attended by the film’s cast and crew, composer Deva, director-producer Sundar C and actor-producer Khushbu. As part of the initiative, Deva introduced the first four gaana artistes associated with ‘Gaana Gang’.
Speaking at the event, Aadhi said the idea was to take gaana artistes beyond the film and create opportunities for them through albums and other platforms. He said the inclusion of ‘Gaana Gang’ in the film’s climax was the first step towards the initiative and that its success had encouraged the team to take it forward.
Sundar C praised Aadhi’s journey from an independent musician to a popular star and said Meesaya Murukku 2 had recreated the magic of the first film. He said the film was running to packed houses, including additional and midnight shows, across Tamil Nadu and overseas.
Veteran composer Deva congratulated Aadhi and highlighted the film’s 11 songs, saying the success of the music and the prominence given to gaana reflected the genre’s growing reach. He also traced the roots of Chennai’s gaana culture and appreciated the artistes keeping the tradition alive.
Khushbu said the film’s success belonged to the entire team, from the young creative minds and technicians to spot boys, lightmen, production workers and drivers. She also thanked the audience and media for their support.